The Beginning

Since 2019 One creation has been protecting the data of privacy lovers. Unfortunately, user retention has been a problem due to the complicated data map that shows all datasets in one place (YIKES!). In my role as UX designer, I helped my team develop a research-informed design decision that makes data visualization simple, digestible and tangible. This allows anyone without prior data knowledge to use One creations dashboard and embedded mobile application. One Creation enables data protection by giving the control of data privacy directly to me and you - the data owners. Within each user’s data privacy dashboard, there is an interactive map. This is meant to serve as an end-to-end data lineage tracking tool.

WHAT: Website re-design

DURATION: On-going

ROLE: Lead UX Designer

TEAM: Mair Ahmad, Megan Linhart, Liana Perez

METHODS: User Research, Business Research, Competitive + Comparative analysis, Affinity Mapping, Persona Building, Feature Prioritization, Wireframing, Prototyping, High Fidelity Mockups, Usability Testing

TOOLS: Figma, FigJam, Whimsical, Google docs